Meet the Founder

Samreen Yousaf — Executive Coach | PhD Researcher | CEO

Samreen Yousaf is a visionary leader and educational strategist with over 20 years of global experience in academic administration and human development.

Her journey spans from lecturing at universities in Saudi Arabia to serving as the Director of Academics, and currently, leading as the Founder & CEO of EdQ International in Malaysia. Now a PhD researcher, Samreen combines rigorous research with executive leadership strategies.

She founded Rytsoul to bridge a critical gap: helping women channel their ambition through the lens of purpose. She brings the discipline of an academic and the insight of a mentor to help you build a business that is not only profitable but deeply aligned.

Frequently Asked Questions

What is rytsoul about?

Rytsoul is a strategic coaching consultancy dedicated to the Muslim woman who wants to lead.

We bridge the gap between high-level business strategy and Islamic values. We exist to help purpose-driven women build profitable, scalable businesses without compromising their faith, modesty, or family priorities.

Think of us as your "Thinking Partner"—combining the rigor of executive coaching with the clarity of spiritual alignment.

I want to build a business, but I value my privacy and modesty. Do I really need to show my face to succeed?

I am already overwhelmed with family duties. Will this add more stress to my plate?
Will our conversations remain confidential?
How is Rytsoul different from other business coaches?

No. Our goal is to remove chaos, not add to it. Rytsoul is not about "hustling harder" or sacrificing your peace. It is about strategic simplification. We use a "Barakah-Productivity" model—teaching you how to achieve more in fewer hours by focusing only on high-impact tasks. We build your business plan around your life as a mother, wife, or daughter, ensuring that your business serves your life, rather than taking it over.

Absolutely not. The idea that "you must show your face to build trust" is a myth. At Rytsoul, we specialize in "Semantic Authority"—building trust through the power of your words, your strategy, and your results, not your image. We teach you how to build a "Faceless Brand" that is magnetic and profitable, using high-quality aesthetics and voice rather than visual exposure. Your privacy is not a barrier; it is part of your premium brand mystique.

Most coaches offer one of two things: generic "hustle" advice that ignores your spiritual needs, or spiritual advice that lacks business strategy. Rytsoul offers the fusion of both. Led by a PhD researcher and former Director of Academics, our coaching is not based on "hype." It is based on structured curriculums and evidence-based leadership strategies. We don't just tell you to "work harder"; we help you build a system that respects your prayer times, your family values, and your need for Barakah (blessing) over burnout.

Absolutely. At Rytsoul, we view your privacy not just as a professional standard, but as a spiritual Amanah (Trust). We understand that as a leader and a woman, you carry burdens you cannot share with your team or sometimes even your family. Our coaching sessions are a "sealed vault." What you share—whether it’s business financials, family struggles, or personal fears—stays strictly between us and Allah. You can speak freely without fear of judgment or exposure.

A brick building with ornate architectural details featuring pointed arches and two taller minarets. The structure has a sign labeled 'K.A. Nizami Centre for Quranic Studies' indicating its academic or religious significance.
A brick building with ornate architectural details featuring pointed arches and two taller minarets. The structure has a sign labeled 'K.A. Nizami Centre for Quranic Studies' indicating its academic or religious significance.

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How is Rytsoul different from other business coaches?

Absolutely. At Rytsoul, we view your privacy not just as a professional standard, but as a spiritual Amanah (Trust). We understand that as a leader and a woman, you carry burdens you cannot share with your team or sometimes even your family. Our coaching sessions are a "sealed vault." What you share—whether it’s business financials, family struggles, or personal fears—stays strictly between us and Allah. You can speak freely without fear of judgment or exposure.

I am hesitant to invest money in myself. How do I know this will pay off?

It is natural to feel protective of your family’s finances. But consider the cost of inaction. How much does it cost you to stay stuck for another year? How much time and money will you waste on "trial and error" without a roadmap? At Rytsoul, we don't view coaching as an "expense"; we view it as an accelerator. You are hiring a PhD-level strategist to help you avoid expensive mistakes. Our goal is to help you build a revenue-generating asset that pays for this investment many times over, InshaAllah.

water falls in the forest
water falls in the forest

Get in Touch

We'd love to hear from you! Reach out for inquiries, collaborations, or feedback about our research and content.

Connect

+60 14 9695921

Email

hello@rytsoul.com